Happy day-after–Bad Bunny–halftime-show. I woke up to a FLURRY of chats on my high school thread (52 to be exact) and at the end of that thread I had to ask, “Wait…WHO won the game!?!?” Times like that are when I FEEL not living in my country. Watching the halftime show on social media the next day […]

ChatGPT Told Her To Work With Me

*****get cozy this is a BIT of a longer read. But one that I hope is worth your time. ​​Last Friday, I had the biggest meeting of my entrepreneurial life. A reminder that you never know who is watching you. Not everyone COMMENTS and LIKES and REPLIES. (although please don’t stop if you do😆) And if you […]

You never know who’s watching

I had a totally different email planned for today -a behind-the-scenes look at what it’s like inside my storytelling programs -but I don’t feel compelled to write that today.​Last night, while trying (and failing) not to rage scroll🥴 I kept getting caught up in the courage of so many people (looking at you Minnesotans.)​​But one reel LITERALLY stopped […]

We need more Rachael’s

My husband lost a university friend three weeks ago.Healthy. Fit. Early 40s. Two young kids. Just sold a business this year.​He came to Lisbon only last month and was playing paddle with my boys and sharing with Olly about the plans he had for 2026.​But three Tuesdays ago he went to bed and didn’t wake […]

It’s been a month…

I was lying on my Brooklyn apartment floor, my 6-month-old son in his bouncer next to me staring at the ceiling and babbling happily while my own silent tears flowed in heavy contrast.​How had I gone from winning a Gracie Award & a much needed parity salary bump to being fired right before Christmas, all […]

I Was Fired Before Christmas (the story I hid for 3 years)

Last week I mentioned that a LinkedIn post of mine went viral to the tune of almost 4 million impressions…and it broke all the rules. ***interestingly enough it did not have the same impact for Instagram and I will break that down another time.​​​​What I didn’t expect was the overwhelming outpouring of personal stories from you. […]

From NPR to Shark Tank: Storytelling is a Business Superpower

In My World​​One of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]

What’s Gone Wrong (and right) This Year (so far)

In My World​​I had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.​I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]

The Truth Behind ’10-Hour Work Weeks’ in Online Business

I am making some changes to my social media and I will be giving you the rundown on how it is going.​But first.​Your cheat sheet as always so you can scroll.​1. In My World: my time to share with you something personal in my life.​2. A Story Audit: I take submissions each week and will audit anything you send […]

The Secret Ingredient That Connects with Every Audience

Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]

Why the most important part of your story IS NOT your opening line.