Happy day-after–Bad Bunny–halftime-show. I woke up to a FLURRY of chats on my high school thread (52 to be exact) and at the end of that thread I had to ask, “Wait…WHO won the game!?!?” Times like that are when I FEEL not living in my country. Watching the halftime show on social media the next day […]

*****get cozy this is a BIT of a longer read. But one that I hope is worth your time. Last Friday, I had the biggest meeting of my entrepreneurial life. A reminder that you never know who is watching you. Not everyone COMMENTS and LIKES and REPLIES. (although please don’t stop if you do😆) And if you […]


I had a totally different email planned for today -a behind-the-scenes look at what it’s like inside my storytelling programs -but I don’t feel compelled to write that today.Last night, while trying (and failing) not to rage scroll🥴 I kept getting caught up in the courage of so many people (looking at you Minnesotans.)But one reel LITERALLY stopped […]
My husband lost a university friend three weeks ago.Healthy. Fit. Early 40s. Two young kids. Just sold a business this year.He came to Lisbon only last month and was playing paddle with my boys and sharing with Olly about the plans he had for 2026.But three Tuesdays ago he went to bed and didn’t wake […]

I was lying on my Brooklyn apartment floor, my 6-month-old son in his bouncer next to me staring at the ceiling and babbling happily while my own silent tears flowed in heavy contrast.How had I gone from winning a Gracie Award & a much needed parity salary bump to being fired right before Christmas, all […]


Last week I mentioned that a LinkedIn post of mine went viral to the tune of almost 4 million impressions…and it broke all the rules. ***interestingly enough it did not have the same impact for Instagram and I will break that down another time.What I didn’t expect was the overwhelming outpouring of personal stories from you. […]
In My WorldOne of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]

In My WorldI had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]


I am making some changes to my social media and I will be giving you the rundown on how it is going.But first.Your cheat sheet as always so you can scroll.1. In My World: my time to share with you something personal in my life.2. A Story Audit: I take submissions each week and will audit anything you send […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
