Happy Thanksgiving week! I ate freshly caught fish and drank white wine this past Sunday along the waterfront and my BRAIN IS CONFUSED. This is not some veiled humble brag but a genuine WTF is going on here. My first Thanksgiving in another country that is still flirting in the 70s and has chorizo as […]

The ugly truth about avoiding video

How was your Thanksgiving? (if you celebrate that is) Turns out Lisbon gives No f*cks! (I mean DUH). But I have to say my nostalgia for all things red, white, blue and large balloon inflatables were at an all time high last Thursday. It was a really random dayBut it was also a beautiful day […]

Please stop waiting “until some day”

(this is an email I sent out to my subscribers on Oct 17th 2023) I’ve tried writing this email several times last week and couldn’t.The words. The tears. The soul-crushing sadness. Being back in NY for the week (visa stamps) All of which prevented me from forming anything on a blank page. No place for […]

Searching for radical empathy

Today is my last day as an official “New Yorker” as we fly out to Lisbon on a one-way ticket tonight with my husband and 3 kids.  Thirteen of the hardest, craziest, most fun, exhilarating chapters of my life. That chapter is closed.   So in lieu of an AI or Storytelling insight….may I present to […]

Why we are leaving NY—->Lisbon

I am obsessed with this brand, Midday Squares, and confession – I only JUST ordered their product.  How can it be that I am obsessed with a brand for the better part of a year…and only just became a customer? It’s because they are marketing geniuses. Actually, correction…they are storytelling geniuses. Cliff Notes: they are […]

Steal These Storytelling Secrets from Breakout Brand Midday Squares

Let’s talk Storytelling. The word is so overused, right? If Video was the most overused marketing word of the last few years, I feel like STORYTELLING  is a first cousin.  Don’t get me wrong, storytelling really IS EVERYTHING, but when marketers use the word so freely without actually defining what it means in context, it […]

A Tip I Use to Write Better Stories