Today is my last day as an official “New Yorker” as we fly out to Lisbon on a one-way ticket tonight with my husband and 3 kids. Thirteen of the hardest, craziest, most fun, exhilarating chapters of my life. That chapter is closed. So in lieu of an AI or Storytelling insight….may I present to […]
I am obsessed with this brand, Midday Squares, and confession – I only JUST ordered their product. How can it be that I am obsessed with a brand for the better part of a year…and only just became a customer? It’s because they are marketing geniuses. Actually, correction…they are storytelling geniuses. Cliff Notes: they are […]
Let’s talk Storytelling. The word is so overused, right? If Video was the most overused marketing word of the last few years, I feel like STORYTELLING is a first cousin. Don’t get me wrong, storytelling really IS EVERYTHING, but when marketers use the word so freely without actually defining what it means in context, it […]