Happy Thanksgiving week! I ate freshly caught fish and drank white wine this past Sunday along the waterfront and my BRAIN IS CONFUSED. This is not some veiled humble brag but a genuine WTF is going on here. My first Thanksgiving in another country that is still flirting in the 70s and has chorizo as […]

How was your Thanksgiving? (if you celebrate that is) Turns out Lisbon gives No f*cks! (I mean DUH). But I have to say my nostalgia for all things red, white, blue and large balloon inflatables were at an all time high last Thursday. It was a really random dayBut it was also a beautiful day […]

(this is an email I sent out to my subscribers on Oct 17th 2023) I’ve tried writing this email several times last week and couldn’t.The words. The tears. The soul-crushing sadness. Being back in NY for the week (visa stamps) All of which prevented me from forming anything on a blank page. No place for […]

Today is my last day as an official “New Yorker” as we fly out to Lisbon on a one-way ticket tonight with my husband and 3 kids.  Thirteen of the hardest, craziest, most fun, exhilarating chapters of my life. That chapter is closed.   So in lieu of an AI or Storytelling insight….may I present to […]

I am obsessed with this brand, Midday Squares, and confession – I only JUST ordered their product.  How can it be that I am obsessed with a brand for the better part of a year…and only just became a customer? It’s because they are marketing geniuses. Actually, correction…they are storytelling geniuses. Cliff Notes: they are […]

Let’s talk Storytelling. The word is so overused, right? If Video was the most overused marketing word of the last few years, I feel like STORYTELLING  is a first cousin.  Don’t get me wrong, storytelling really IS EVERYTHING, but when marketers use the word so freely without actually defining what it means in context, it […]