Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
I know you are all HUMMING it. I’m sorry for that. I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]
The difference between your Founder Story and your Brand Story. They are not the same story even though there may be overlap. What differs is the primary objective of each story. The Founder story is overridingly meant to sell yourself. NOT your business.The Brand Story is overridingly meant to sell your business. NOT yourself. The […]
Your founder story is one of your most valuable assets when telling your company’s origin story.
How much time do you have? Because there were SO MANY MISTAKES I made when I first launched my business at the top of 2017. For those of you who don’t know the back story, here is a video I made that is Cliff Notes In hindsight I now realize that me trying to be […]
For better or for worse, social media has turned us all into investigative non-trustworthy skeptics. WOW. How’s that for a personality trait? What Enneagram is that!??! By the way I have NO IDEA what mine is but that’s for a different email. Nothing good…like really good…is ever easy. If it were…we’d ALL be doing it. […]
“I have been accepted to give a TEDx talk in June!!!!!! The topic I was accepted with — how we can’t move humanity forward without improving the quality of life for women in the workplace. And guess what I wrote about — my STORY!!” Having a clear, inspiring founder story in written and video form […]
Contrary to what social media might tell you…being on camera is not a natural thing for 99.9% of the population. But if you’re running a business, showing up on camera is now an inevitable part of your job description. But this is good news for us small business owners and side hustlers. Because we are […]
So you’re not a natural-born writer. It’s OK. It doesn’t mean you can’t become one. The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed. If that person is your customer, the […]
“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs. When it’s time to keep […]
