Happy day-after–Bad Bunny–halftime-show. I woke up to a FLURRY of chats on my high school thread (52 to be exact) and at the end of that thread I had to ask, “Wait…WHO won the game!?!?” Times like that are when I FEEL not living in my country. Watching the halftime show on social media the next day […]

I had a totally different email planned for today -a behind-the-scenes look at what it’s like inside my storytelling programs -but I don’t feel compelled to write that today.Last night, while trying (and failing) not to rage scroll🥴 I kept getting caught up in the courage of so many people (looking at you Minnesotans.)But one reel LITERALLY stopped […]


Before you read this I’d like you to cue up Dirty Dancing “Time of My Life” IN YOUR BRAIN and watch this video. After three and a half years of talking daily, working together, building together, I FINALLY met my online business manager turned co-founder IRL.Wiebke. Originally from Germany, hailing from Chile these days and […]
This week, someone asked me to rank the different buckets in my life – business, relationships, health, spirituality. ***HAPPY MONDAY TO ME🥴🥴🥴🥴 When I got talking about spirituality, I almost started to cry. I took myself by surprise and sputtered at her, “I don’t know where this is even coming from.” I grew up Catholic. […]

I was lying on my Brooklyn apartment floor, my 6-month-old son in his bouncer next to me staring at the ceiling and babbling happily while my own silent tears flowed in heavy contrast.How had I gone from winning a Gracie Award & a much needed parity salary bump to being fired right before Christmas, all […]


Est reading time: 7-9 minutes (promise this is worth your phone time)In My World:School finally started this week (thank you Jesus) and I forgot Monday was Labor Day.AM I EVEN AMERICAN ANYMORE.😭My incessant slacking to my American founder client only realized when the day was almost over. Our second school year in Lisbon. Back to perpetual confusion on the […]
For the past two weeks we’ve had friends stay and visit us in Lisbon from NY. My former work wife from the TODAY show came to see me. (also a coach in my premium Founder’s Fire storytelling program where we put your WHY story to video kicks off this fall…get on the waitlist!) My first NY […]

In My WorldI had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]


I am making some changes to my social media and I will be giving you the rundown on how it is going.But first.Your cheat sheet as always so you can scroll.1. In My World: my time to share with you something personal in my life.2. A Story Audit: I take submissions each week and will audit anything you send […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
