Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
Of course you do!! It’s funny, only 24 months ago if you would have asked me if “getting paid to speak” was on my radar I would have looked at you like you had 4 heads. For whatever reason, I had this notion that to get PAID to SPEAK you really needed like a gillion […]
SHE. DID. IT. I popped my Linkedin Live Cherry! And the Blazer and power gold necklace was in full glory. In case you missed our live a while ago, my friend, mentor and polar opposite in camera energy personality Terry Rice and I spent the better part of an hour talking about: Terry kicked off the […]
Do you relate to any of my categories below? A) left corporate America because it wasn’t sustainable with the family life you desired (AKA you actually WANTED to see your kids every once in a while.) B) trying to leave your current job and make that side hustle or dream career a full-time gig C) somewhere […]
If you’ve been following my content for a while, I assume you know how important it is to cloak your product and service in storytelling. And YES, the word “storytelling” is COMPLETELY OVERUSED. Just like the word AUTHENTIC (I heard you say it…. GO TAKE A SHOT!) But I’m here for the overuse of storytelling. […]
Contrary to what social media might tell you…being on camera is not a natural thing for 99.9% of the population. But if you’re running a business, showing up on camera is now an inevitable part of your job description. But this is good news for us small business owners and side hustlers. Because we are […]
She turned her trauma into triumph.Her bullies into bucks.Last year 19-year-old Tania took in more than $1M in sales and says it was only when she started leaning into her backstory did her company explode. I dare you not to get emotional watching this clip of 19-year-old Tania pitch the Sharks. (this is the only […]
“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs. When it’s time to keep […]
Pitching yourself & your business to the media, your favorite podcast, that accelerator, your favorite brand is part art and part science. I am dropping two IG Lives below with two of my favorite media friends who tell you EXACTLY what they like and don’t like in those pitches they get. But first, I want […]
I used to hate when people would say $hit like: X AMOUNT OF DAYS LEFT IN THE YEAR. WHATCHA GOING TO DO ABOUT IT? Cue me doing this: Literally, felt offended. But deep down I knew those countdowns triggered me because I hadn’t accomplished as much as I had wanted to do when I was […]
