I learned this week there are 4.6 BILLION pieces of content swirling around on the internet every single day. And that the MAJORITY gets ZERO engagement.​​ ​On one hand, pat yourself on the back because at least your posts are getting SOME likes?! (or are you in that Majority camp?)​​Oh and if you’re a “content on […]

For the past two weeks we’ve had friends stay and visit us in Lisbon from NY. My former work wife from the TODAY show came to see me. (also a coach in my premium Founder’s Fire storytelling program where we put your WHY story to video kicks off this fall…get on the waitlist!) My first NY […]

Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]

Of course you do!! It’s funny, only 24 months ago if you would have asked me if “getting paid to speak” was on my radar I would have looked at you like you had 4 heads. For whatever reason, I had this notion that to get PAID to SPEAK you really needed like a gillion […]

SHE. DID. IT. I popped my Linkedin Live Cherry! And the Blazer and power gold necklace was in full glory. In case you missed our live a while ago, my friend, mentor and polar opposite in camera energy personality Terry Rice and I spent the better part of an hour talking about: Terry kicked off the […]

Contrary to what social media might tell you…being on camera is not a natural thing for 99.9% of the population. But if you’re running a business, showing up on camera is now an inevitable part of your job description.  But this is good news for us small business owners and side hustlers.  Because we are […]

She turned her trauma into triumph.Her bullies into bucks.Last year 19-year-old Tania took in more than $1M in sales and says it was only when she started leaning into her backstory did her company explode.  I dare you not to get emotional watching this clip of 19-year-old Tania pitch the Sharks. (this is the only […]

“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs.  When it’s time to keep […]

Hooks are the beginning of every amazing story. And the hype is true.  Write a hook that connects and it’s the reason your audience will continue watching your video (or reading your pitch, email, newsletter.) Write one that doesn’t hit home and that video or newsletter you spent HOURS, OK…DAYS making will be for you […]

Dropping my go-to secrets for making consistent content that RESONATES with my audience. It’s a funny story why I am doing this so make sure you read TO.THE.END. 👀Do you find yourself making a $hit load of content but it doesn’t seem “to land?” 😭Are you posting a lot to your feed, showing up on […]