Hey there,
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It’s been a minute.

Partly because I thought our school had camps lined up all last week for all 3 boys… and then Sunday night we realized neither of us knew what we were talking about.

Welcome to the Beta Parenting household.

Though that’s honestly unfair to my husband – as he’s the one who actually keeps this house from descending into total chaos and for the love of Jesus do not mess with that man’s laundry system…****I don’t.. But my mom (pictured here when she was in town) does. They could talk laundry to each other all day.

Anyway. We scrambled and booked a last minute Airbnb on the coast of Portugal and a 5 min walk to THIS.

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NOT AI.

And it cost less than one group meal at a Midtown steakhouse with wine.

I know this for a fact because when I first started my NYC video business in 2017, I took wannabe clients to one of those steakhouses, literally couldn’t afford the bill… and they never became clients.
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Lesson learned

But I’m back in Lisbon now.
I didn’t fall off this cliff in the name of content.

And I decided that if I could see the ocean every day from the kitchen I’d probably want to cook more. (erm…maybe?)

A lot has happened since the last time I was in your inbox.

First, my co-founder Vee spent last weekend coding. She went through every paid subscription in our business and rebuilt almost all of them herself using AI.
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​I know this because we were chatting about this on our weekly LinkedIn Live. (and by weekly I mean we’ve managed to do two.. IN A ROW..for real BUST OUT THE VEUVE🍾)​
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We’ve made a commitment to each other to be more visible on video and get our ideas OUT THERE…but for real why is consistency so hard😭…

Back to the subscriptions. ​
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​She told me that she had canceled everything in our biz saving us several hundred dollars a month.
EXCEPT….one tool.
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Sunsama. (a planning tool)
​Not because she couldn’t replicate it. (She did replicate it.)

But she kept it because of the founders.

Two guys deeply committed to mental health, Vee loves their point of view and feels an emotional attachment to their product.
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Not because of the tech…but to the actual humans who built it.
​As I said to her, “It has soul.”

We can build so many things ourselves now with AI.

And yes..I know SO MANY will never do this, but many will and what Vee just did for our business is happening all over the place on a much larger scale.
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So what happens when the code isn’t untouchable?
And the dev teams don’t matter as much anymore and all of **THAT just isn’t sacred anymore?
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When “regular” non tech people (like Vee and even ME) can take a Sunday and replicate one of their favorite planners they’ve been paying for for years?

Big Tech just told us what happens when “TECH” isn’t a fortress anymore.

They scramble to hire storytellers, that’s what happens.
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A Fortune article revealed AI companies are scrambling to hire storytellers and communications leads for up to $400,000 a year. I even saw a few headlines that showed closer to a million.

Anthropic, OpenAI, Adobe…now putting a premium on people and “AI storytelling evangelists” because they finally figured out what Vee discovered on a random Sunday:

Technology without story, or heart, or meaning is just code anyone can replicate and ultimately ditch.

Story.
Point of view.
Leadership.
Human connection.
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EVEN the AI companies selling us the tech know better now.
And yet…..

So many founders and corporate employees that I talk to are still sitting on their story. Still waiting for the “right time” to share it. Still convinced no one cares or overthinking EVERYTHING.
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Meanwhile, the companies building the future are hiring storytellers at half a million dollar salaries.

Which brings me to Thursday.

Founder’s Fire kicks off on the 26th and I have ONE spot left.​
​There are nine unreal women in this.
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Corporate executives and fractional leaders.
Founders who’ve raised millions.
Emmy winners.
Someone joining us at 4AM—TWICE a week—from Australia.

Women in deep, heavy transitions (in both personal and professional.)

Tara, my co-teacher and alumni, who just closed almost half a million in grant funding this month because she ASKED using the same skills she learned in her Founder’s Fire about showing up with her story.
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These aren’t people who need permission to be bold but they do need the framework to tell their stories in a way that moves people to action and usually WE are too close to our own ideas and stories to truly be objective.

If you’ve been waiting for a sign… Big Tech spending $400K on storytellers is a pretty damn good one.

And I’m in the middle of my own plot twist right now – transitioning fully into CEO of a storytelling SAAS company (I die a little bit every time I write that) – but the only way I’m navigating is by doing exactly what I teach: owning the story, even when it feels uncomfortable and new.

(wait..maybe I AM THE 10th Student:)

Take a look at the application but please reply direct to me so we can chat if this is REALLY calling to you.
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​We kick of Thursday, meet 2x a week for 3 months and you will not leave those 12 weeks the same way you came in.
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And in addition to this being brand new training alongside my brilliant teacher Tara, my co-founder is taking this program… as a student.
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BUT she’s also an AI genius.. So there will be a lot of amazing training baked into this experience as well.

And if you want to hear the full conversation with me and Vee about AI, storytelling, and why Sumsana survived the subscription purge, check out our LinkedIn Live.

Ok it feels good to be back in your inbox!!

And for inquiring minds..
Heaven on Earth is the entire Western coast of Portugal.

XO
Patrice