The Script Process We Use For Creating Emmy-Award Winning Stories
Tell a powerful story on Video in less than 90 seconds.
And we know… because for the past two decades we have told stories -have won a few Emmys between the two of us - & have been in charge of selecting stories at places like CNN, Bloomberg TV, The Today Show and are now coaching founders and side hustlers like yourself how to connect to their audiences with better storytelling.
There is no other medium that will bridge that like, know and trust faster than video.
We decided that the gatekeepers are the best teachers and we want you to learn the exact process for how we tell stories in our own storytelling jobs – and apply it to yours. Whether you're telling the story of Masterclass with Usher, the Syrian Refugee Crisis, Humans of New York or working with brands like Netflix, Afterpay & Parsley Health on their brand stories…
Get the Video Storytelling Experience
on December 9th 10am - 2pm EST
+ the mini-Course
+ a 30-minute 1:1 with Patrice or Joelle
Join the Art of Video Storytelling Workshop
on December 9th 10am - 2pm EST
+ Get the Mini - Course Free
SIGN ME UP
SIGN ME UP
What People are saying about us.
Allison
MAria
Rachael
All great stories have 1 thing in common...they follow a story structure & elicit an emotion. Through that story structure, it’s then easier to infuse your own creativity but still remain confident you are telling a powerful story -AKA eliciting an emotion.
Use this method to write compelling video stories even if you've never created a video before..
In a half-day workshop on December 9th we will be sharing with you the exact video storytelling process we use in our jobs.... Joelle as a working NY reporter and producer and Patrice as a brand storyteller for major brands. You can then apply our structure to your own business storytelling.
But wait! Are some of you asking yourself… why do you even need to put your stories on video? Great question. In addition to the whole like, know, trust factor...
Never before has it been expected for founders and side hustlers like yourself to act like content media outlets.
With so many people starting businesses, what you do and the features of your business doesn’t cut it anymore for growth.
People want to feel a connection. To the business. To the founder. To the product.
And with attention being the ultimate currency today….understanding the art of video storytelling and helping your audience choose YOU is how you stand out in a landscape that saw almost 6 million new businesses being formed last year… a record.
OK great… but what if you don’t come from a storytelling or video background?
What if you already are going on video… but something is “off”. Maybe the videos aren’t converting for your business or your audience doesn’t seem to be connecting with what you are saying?
And you just don't understand what the real issue is. Mark our words, it's probably because you are not really telling stories....even though you think you are. In this workshop we will show you what most people do in their videos and why it's NOT a story.
How our workshop will help you?
That’s where our workshop comes in. join us!
I want in!
I want in!
If you relate to
any of the points below…
then this workshop is for you.
If you are nodding HELL
TO THE YES THIS ME!!!
YEs, I'm in!
you are tired of wasting hours googling for advice on video and storytelling?
you’re watching people in your industry -who know less than you - get to the level of success you crave
you know you are capable of getting press, better clients, dream podcasts and speaking gigs… but you’re not sure how to connect
you think You need to have a more EPIC story before you show up on video
you save a bunch of Video & Storytelling TIPS reels and TikToks only to never check that folder again
you are a confident human when you do your business but the second you have to show up on video, your imposter syndrome comes out in full force
you know you need to create more engaging video but you’re clueless how to do that
JOIN OUR wORKSHOP
Friday, December 9th, 10am - 2pm Eastern Time
Work with a NY reporter and producer & storytelling & video brand coach (that’s US!)… where we will get you into video script storytelling shape by the time Happy hour rolls around.
By the end of the workshop you will walk away understanding how to:
- Implement the 5Cs story structure into your videos - the same ones we use for major brands and national TV stories
- Write like you talk -the key to amazing video & easier said than done
- Write a video script like storytelling professionals -and rinse and repeat
- Show up as your badass self EVERY TIME
- Connect to your audience through a tried and tested method
- Apply this structure to your TikToks, Reels, Youtube videos and more
Get the Video Storytelling Experience
on December 9th 10am - 2pm EST
+ the mini-Course
+ a 30-minute 1:1 with Patrice or Joelle
Join the Art of Video Storytelling Workshop
on December 9th 10am - 2pm EST
+ Get the Mini - Course Free
SIGN ME UP
SIGN ME UP
Oh and because this is a WORKING workshop,
you will leave inspired and invigorated by the other people you meet.
We’ve helped so many founders and side hustlers like yourself turn their stories into gold…
we’d love the opportunity to help you too. See you next month!
Stacy Lazzara
Mike LaRocca
“Joelle's pure joy for what she does translates into amazing storytelling and pure satisfaction on screen and off. the story is not only seen on screen but more importantly felt off screen by all involved.”
“I consider myself incredibly lucky to have had Joelle as the mastermind behind my story. She's an immensely talented producer, editor, and storyteller, but what I'll remember most is her beautiful heart and infectiously positive spirit. Both the final piece and my experience working with Joelle are great gifts that I will treasure forever.”
“I still remember my first conversation with Joelle where she asked what’s your story, girl? And I said umm.. I don’t have any story. I went from that girl to the immigrant girl being featured on Business Insider. Thank you so so so so much for all your encouragement, love and support in this press journey.”
Aneri Desai
Meet your teachers.
Patrice Poltzer
Patrice (@patricepoltzer) is a Gracie-Award winning video journalist and Emmy-Nominated TODAY show producer (Joelle’s former work wife!) who founded a boutique NYC video agency in 2017. Her team of former journalists - because you want journalists helping you shape your stories - work with brands ranging from Netflix, Afterpay, Lego, Amazon & D2C brands and they create badass video content for them.
Joelle Garguilo
Think of Joelle Garguilo (@Joellegarguilo) as your confidence coach and personal hype woman. And if you’re trying to get to the heart of YOUR story, you are in luck, that is her specialty!
She’s a dynamic storyteller, an Emmy Award winning reporter, producer and host who brings every ounce of her heart to every story she tells; from human interest to entertainment, and female empowerment to small businesses.
FREQUENTLY ASKED QUESTIONS
perfect! This is why we are making this ONE 4 hour afternoon where you will KNOW how to do this.. Intensed and condensed
We call BS! Storytelling is science and art…and we can teach even the most inexperienced storytellers how to think of themselves as one.
We heard you….. We see you…which is why this 1 time ONLY… we are teaching for a DUMB reduced amount bc we want to set you up for 2023. Just $497 (or early bird $349).
All the people who are “killing it” on video started in the exact same spot as you -a little unsure and not confident. Being masterful on video takes practice but the good news is, you don’t need to be perfect on camera to tell great stories. But you do have to start….so come on down!
