I am obsessed with this brand, Midday Squares, and confession – I only JUST ordered their product. How can it be that I am obsessed with a brand for the better part of a year…and only just became a customer? It’s because they are marketing geniuses. Actually, correction…they are storytelling geniuses. Cliff Notes: they are […]
I used to think storytelling was ONLY reserved for ‘the professionals’. The journalists, authors, and comedians. But I stand corrected***before you go pay for that inflated grad school degree in journalism (#me) just go get dirty first Social media has exposed the talents of so many who are gifted storytellers and who leverage that power […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
It is a journey to get to where you want to go. But don’t stop yet. You are building your dream life brick by brick…but you might not be able to see it just yet. In my attempt to clear out stuff before our Lisbon move I found an old journal I had. These are […]
I know you are all HUMMING it. I’m sorry for that. I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]
The difference between your Founder Story and your Brand Story. They are not the same story even though there may be overlap. What differs is the primary objective of each story. The Founder story is overridingly meant to sell yourself. NOT your business.The Brand Story is overridingly meant to sell your business. NOT yourself. The […]
In March 2022 I had the “best month” of my entire business career. I brought in just shy of $100,000. In a month. I broke some limiting beliefs I had around my own ability to earn and to earn big and when it happened I initially felt like I needed to “shout it out”. Not […]
Of course you do!! It’s funny, only 24 months ago if you would have asked me if “getting paid to speak” was on my radar I would have looked at you like you had 4 heads. For whatever reason, I had this notion that to get PAID to SPEAK you really needed like a gillion […]
Anyone else a fair-weather Instagram reel creator like me? I don’t know what it is about them… BUT I HATE THEM. I MEAN I LOVE THEM. As someone who has an entire business around storytelling and video, you’d think I’d be pumping these bad girls out most weeks, but I don’t. It always gets pushed […]
In the spirit of content repurposing, I stumbled upon this blog post from three years ago in the google archives when “I was determined to write a blog” and I never did because consistency! Add that to my long list of “died a hot fiery entrepreneurial death” idea grave. Also, this was waya hella too […]
