Happy Thanksgiving week! I ate freshly caught fish and drank white wine this past Sunday along the waterfront and my BRAIN IS CONFUSED. This is not some veiled humble brag but a genuine WTF is going on here. My first Thanksgiving in another country that is still flirting in the 70s and has chorizo as […]
How was your Thanksgiving? (if you celebrate that is) Turns out Lisbon gives No f*cks! (I mean DUH). But I have to say my nostalgia for all things red, white, blue and large balloon inflatables were at an all time high last Thursday. It was a really random dayBut it was also a beautiful day […]
Today is my last day as an official “New Yorker” as we fly out to Lisbon on a one-way ticket tonight with my husband and 3 kids. Thirteen of the hardest, craziest, most fun, exhilarating chapters of my life. That chapter is closed. So in lieu of an AI or Storytelling insight….may I present to […]
I am obsessed with this brand, Midday Squares, and confession – I only JUST ordered their product. How can it be that I am obsessed with a brand for the better part of a year…and only just became a customer? It’s because they are marketing geniuses. Actually, correction…they are storytelling geniuses. Cliff Notes: they are […]
I used to think storytelling was ONLY reserved for ‘the professionals’. The journalists, authors, and comedians. But I stand corrected***before you go pay for that inflated grad school degree in journalism (#me) just go get dirty first Social media has exposed the talents of so many who are gifted storytellers and who leverage that power […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
It is a journey to get to where you want to go. But don’t stop yet. You are building your dream life brick by brick…but you might not be able to see it just yet. In my attempt to clear out stuff before our Lisbon move I found an old journal I had. These are […]
I know you are all HUMMING it. I’m sorry for that. I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]
The difference between your Founder Story and your Brand Story. They are not the same story even though there may be overlap. What differs is the primary objective of each story. The Founder story is overridingly meant to sell yourself. NOT your business.The Brand Story is overridingly meant to sell your business. NOT yourself. The […]
In March 2022 I had the “best month” of my entire business career. I brought in just shy of $100,000. In a month. I broke some limiting beliefs I had around my own ability to earn and to earn big and when it happened I initially felt like I needed to “shout it out”. Not […]
