So last week I made a reel and it took me a cool 754 hours to make. The content creator in me is cringing because  View this post on Instagram A post shared by Patrice| Storytelling, Personal Brand, Video Coach (@patricepoltzer) But in making that video about how I got to the bottleneck of NY […]

UNPOPULAR OPINION COMING ATCHA. I have a visceral reaction whenever I hear entrepreneurs preaching the virtues of “NICHE” and “STAYING IN ONE LANE.” Why? Well other than the fact it literally makes me so anxious and like I’m somehow already clucking up before I’ve even started…. I also don’t think that is always possible when […]

I am about 90 percent sure we will be moving from Brooklyn to Lisbon next summer. It’s a move that has been percolating in our brain for the past year and certain events in our lives, increased comments from my kids about hating gun drills at school & a hard ask to ourselves about the […]

My biological dad left my family when I was 5 years old.Bear with me here….I promise I’m not sending you down my personal Lifetime Movie path. It’s something I don’t think about often and if I’m being honest, probably have not fully come to a complete peace with. But you could say rejection is something […]

Pitching yourself & your business to the media, your favorite podcast, that accelerator, your favorite brand is part art and part science. I am dropping two IG Lives below with two of my favorite media friends who tell you EXACTLY what they like and don’t like in those pitches they get.  But first, I want […]

I stumbled upon a Note I made in 2011 about all the stories I wanted to tell for NBC or just do on my own. At that time I was at NBC in NY but not doing what I wanted to be doing so I was always THINKING and PLANNING how I’d get the attention […]

I used to hate when people would say $hit like: X AMOUNT OF DAYS LEFT IN THE YEAR. WHATCHA GOING TO DO ABOUT IT?  Cue me doing this: Literally, felt offended. But deep down I knew those countdowns triggered me because I hadn’t accomplished as much as I had wanted to do when I was […]

Hooks are the beginning of every amazing story. And the hype is true.  Write a hook that connects and it’s the reason your audience will continue watching your video (or reading your pitch, email, newsletter.) Write one that doesn’t hit home and that video or newsletter you spent HOURS, OK…DAYS making will be for you […]

Let’s talk Storytelling. The word is so overused, right? If Video was the most overused marketing word of the last few years, I feel like STORYTELLING  is a first cousin.  Don’t get me wrong, storytelling really IS EVERYTHING, but when marketers use the word so freely without actually defining what it means in context, it […]

Dropping my go-to secrets for making consistent content that RESONATES with my audience. It’s a funny story why I am doing this so make sure you read TO.THE.END. 👀Do you find yourself making a $hit load of content but it doesn’t seem “to land?” 😭Are you posting a lot to your feed, showing up on […]