I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
Happy Thanksgiving week!
I ate freshly caught fish and drank white wine this past Sunday along the waterfront and my BRAIN IS CONFUSED.
This is not some veiled humble brag but a genuine WTF is going on here.
My first Thanksgiving in another country that is still flirting in the 70s and has chorizo as their national meat has me hardcore longing for fleece, stuffing and the MACY’S PARADE (I said what I said.)
Ninety days into my NY→Lisbon move and it still does not feel like home BUT I *think (for the love of God please) I am out of the darker, DEEP sad days I was experiencing.
As humans we run from it.
But in my soul I know we shouldn’t.
Feeling discomfort AND THEN working through it to land in a BETTER place…. develops our mental fortitude, resilience and confidence in our own abilities to tackle challenges and come out on top.
Dealing with it proves that we CAN successfully handle adversity.
Most people I truly admire and look up to did not have a silver spoon in their mouth.
They aren’t the “started companies with parents’ money” people.
They’ve gone through $hit.
Being relatable in YOUR business is your superpower.
But are you tapping into it?
Are you allowing other people “in”?
Wanna know the best way to QUICKLY connect to your audience and showcase that relatability?
It’s through video.
DO. NOT. SHOOT. THE. MESSENGER!!
Here’s why it’s better than any other marketing avenue:
*video allows you to authentically interact with your audience at scale. Text and images only go so far. (and becoming a great writer is a lot harder than just needing to show up as yourself on video)
*video is now table stakes for any social media strategy…and social media MUST be part of your marketing plan. Avoiding it means missing out on reaching millions of potential customers.
*every other marketing channel takes more time, money and effort to gain traction. SEO is great… IF you have money and time. Newsletter are great…IF you are a decent writer and have the time to keep at it. But being yourself on video…you’ll connect much quicker to WHO you’re supposed to connect with.
*when your audience can see your face, hear your voice AND listen to you talk about your product or service, you are activating more senses and improving the likelihood of you (and by proxy your business) being remembered more.
*people want to buy from…..people. So you being on video allows your audience to trust you faster and it shortens the time it would take for you to have the same effect if you were merely posting to Linkedin, X (do people still go on there?!) and your email list.
Now, this is not to say that video is NOT UNCOMFORTABLE AT FIRST
In fact, you’re probably going to want to die the first 10? 20? Times you do it.
But the learning curve is short.
And the payoff if reaching 10X more people is…well, it’s immense.
If you’re feeling ready to get that payoff, check out my most popular storytelling course to date, “Video that Connects” mini course.