I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
Dropping my go-to secrets for making consistent content that RESONATES with my audience. It’s a funny story why I am doing this so make sure you read TO.THE.END.
😭Are you posting a lot to your feed, showing up on stories, making your TikToks, sending out newsletters….but your revenue isn’t matching the Herculean effort you’re putting toward MAKING CONTENT?
😳So you do. But you know deep down it’s just not working.
I’ve been in your shoes because it’s only been in the last 18 months that I’ve transitioned my Instagram from primarily Family photo album to posting with a purpose. If you scroll WAY back my account is like on a different planet!
It was a really weird switch to start showing up on video with a different intention other than to say OMG HERE I AM EATING A PRETZEL ON THE BROOKLYN BRIDGE. LOOK. AT. ME
💥Do me a favor and ask yourself this every time you make a piece of content (video, email, Linkedin post, TikTok, etc.):
🌟When I’m asking for the attention of my audience, is it to tell them something that serves them?
🌟 Is it to tell them something that will make them want to save or share the post?
🌟Is it to tell them something that will make their business journey easier?
🌟 Is it something that will make them feel better about their path and inspire them to keep on going?
👉🏼If the answers are mostly NOs, than that’s why your content -consistent though it may be- is not landing.
💥Before you post, put your content through those series of questions. I do this all the time for myself and I promise you it works.
Start doing this and let me know if your content is getting the engagement you crave.