Are you ready to craft the Founder Story you were meant to share?

The only intimate cohort program led by a team of storytelling & brand marketing professionals, hand-holding you through the most important story you have in your business -Yours.

Learn How To Tell Your Story In A Way That Moves People, Changes Minds And Brings Your Mission To Life - On Video

A 10-week live coaching program guiding you to uncover, shape and share your powerful founder story through masterful narrative and professional video.

You have a story worth sharing.
In fact, someone needs to hear it right now.
Your business depends on it.

****spoiler alert: she was selected.

“Turns out I was nominated for a “Women to Watch” 2023 list. 

Alex Alexander

Total of 4-5 women on the list each year and the final push for them to give me the invite was my founders story”

For 10 weeks join me and my former TODAY show work wife & celebrity media trainer, Joelle Garguilo as we help you unearth your powerful Founder Story and put it to video.

We want you to convert strangers into fans, followers into customers and accelerate your goals for how you want to grow your business and personal brand.

We were besties at the TODAY show for 5 years and now get to help founders and experts like you show up to have maximum impact in your business through YOUR powerful why story.

The Ultimate Storytelling Experience From Industry Experts

Here's what’s inside this unique live cohort:

We make this enjoyable and it’s incredibly cathartic!

You can apply our story frameworks to all of your marketing.

Messaging that spotlights your WHY and values

You will have clarity on WHAT moments will impact your audience the most and what can be used elsewhere.

1:1 coaching fine-tuning your delivery and story

You have direct access to Patrice every week and Joelle personally coaches your delivery on video.

Frameworks and templates for shaping your narrative arc

Private community support and feedback

Plus ongoing support after this ends.

Tactics to showcase vulnerability and forget connections

This is not a “talk to my coaches” and Patrice just sells you type of program.

AI tips and tricks

Guidance mining your life for relatable, compelling moments

Yep! We are using ai to make this process easier for you.

You already have a remarkable story inside ready to inspire action and change minds. Our proven formula helps you unlock and share it with the world.

The time is now to tell your powerful founder story. The right story

Outstanding Work from
'Founder's Fire' Alumni

**keep in mind most who work with me have not made a video outside of Instagram or had any background in storytelling.

The Founder's Fire Cohort Is Perfect For You If:

You know you’re not leveraging your own story in the brand narrative of your business.

Your bios and “About” page don’t inspire you.

You don’t know what life moments should and shouldn't be part of your founder story.

You want a template and guidance on how to structure your timeline and story.

The thought of writing and creating a founder video sounds completely overwhelming.

You know you’re missing out on opportunities for speaking, press, collaborations and even new business because there is “something” missing.

You want help from a team of former award-winning journalists.

You’re sick of wasting hours on Google or YouTube researching DIY video production.

You want insight into how you should leverage this video for multi-purpose business use.

You don’t have time to fully write your own founder story, but you don’t have the budget to fully outsource the production to a team of professionals.

But without that self-esteem-destroying experience, I probably wouldn’t have gone off on my own to build a NY-based storytelling company helping founders uncover and share compelling narratives.

I have worked with brands like Afterpay, Lululemon, and Netflix to strengthen their stories.
When COVID forced things online, I found my groove teaching virtual workshops and coaching founders on captivating storytelling. 

I strongly believe the stories we tell shape our realities. I will die on that hill.
By taking control of our narratives, we can shape how we and our businesses are perceived and attract our ideal customers. In other words, we CAN control our destiny… through storytelling.

Meet Patrice

I am the kind of person who gets triggered when people say, ‘I don’t have a story.” 

I get so triggered by this that I have made it my life mission to prove anyone who claims this, and in fact, help them uncover their (very much not vanilla story.) 

After 6 years as an award-winning producer at the TODAY show in NYC, I saw firsthand the power of great storytelling for businesses and especially when the founders came on the show. 

I left at the peak of my career in 2016 after winning a Gracie Award for my storytelling to join a media startup.

The start-up job was in the most cliche way, horrific.