You might have noticed I’ve started talking more boldly about AI as it relates to your storytelling & content strategy (or maybe you have not and that’s OK too because for the love of God we get too much content thrown our way)
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It’s me. I’m part of the problem.
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Moving on. ​
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​Your stories are your superpower. Full stop. ​
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Research shows that businesses who use storytelling are 60% more likely to be perceived as innovative, generate 3 times more leads, and make 20% more sales compared to those that, well…don’t.

But telling great stories isn’t easy: It takes time to concept, write, storyboard, record, edit, and produce great ideas into great stories.
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And knowing THIS, I had no choice but to get serious about AI. ****and I did.

Because while storytelling might be second nature to me, for most business owners, it’s like learning a foreign language.
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Yet, it’s becoming crucial to showcase your humanity in your marketing. (Ironic, right? We need to be more human because of AI.)
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Still not convinced? Let me hit you with three reasons why you need to up your storytelling game ASAP:
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​1. You can have a mental health crisis​
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I learned this in a huge way this past year when I fell into a pretty dark and sad place after I moved to Lisbon from NYC.
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I literally didn’t work for almost three months.

But my community rallied around me.
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My consistent strategic storytelling through the years allowed me to go off the grid, cancel a launch and focus on my mental health…all while still making money because the trust built up through personal storytelling gave me this gift.
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I had a big uptick in my power hour bookings. ​

My email list grew.

It’s like intuitively my people (YOU) knew I was in a down mode….but my business did not miss a beat.
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​Takeaway: Loyal followers support you through thick and thin if you’ve been consistently showing up for them.

2. You can diversify your revenue

Making money from ONLY clients is a scary thing. (hello recession, budget cuts & new competition.)
​Relying on ONLY word-of-mouth is a scary thing. (you are not in control of your own reputation.)

These two points above WERE my business model for years.
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It worked…until it eventually did not anymore.
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It was only when I started sharing my expertise online that new revenue streams appeared – workshops, masterminds, speaking gigs, digital products.
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​Takeaway: Intentional storytelling opens up money-making opportunities you’ve never even dreamed of.
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3. It’s a credibility booster

We’ve all heard the “like, know, trust” mantra ad nauseam. But here’s the thing – it’s true.
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And storytelling? It’s like hitting the fast-forward button on that process.
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The hardest part of gaining momentum is the trust factor. (Who the hell are you? I’m sorry – what do you do again? Where did you come from? You did what before? Why have I never heard of your name before?)
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​Case in point.

It took me less than a year to make six-figures from the “other revenue” opportunities that came my way from personal brand storytelling work….vs. when I was running my production company, it took me 3 years to hit that six figure mark.
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​Takeaway: Storytelling isn’t just nice to have in 2024 – it’s your ticket to next-level influence and impact.
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There are many other reasons why you need to make storytelling a priority in 2024, but put simply:

It lays the foundation for next-level influence and impact.