My husband lost a university friend three weeks ago.Healthy. Fit. Early 40s. Two young kids. Just sold a business this year.He came to Lisbon only last month and was playing paddle with my boys and sharing with Olly about the plans he had for 2026.But three Tuesdays ago he went to bed and didn’t wake […]

Hi there, Because I think in stories I MUST close this loop for you.. (me?)BOTH OF US 🙂 For those following along, I mentioned last week that I was invited to teach to Justin Welsh’s Substack community called “Unsubscribe.” Justin is the Corporate → Solopreneur Messiah. He is also the Dodo Bird/Wooly Mammoth example of when […]


We celebrated our SECOND year in Lisbon a few weeks back. And because I have zero chill and no one can just enjoy their meal or drink in peace, I made everyone emote.Nothing like forced feeling talk!! 😍“What was your proudest and least proudest moment of Year 2 in Lisbon?!”, I excitedly asked my blank […]
I may be bloated, inflamed in the face from too much sodium (fish & chips + pints on repeat will do that)… and definitely pale. …. But do not sleep on an English summer. It’s underrated. We head back to Lisbon tomorrow after a month of bopping around seaside towns (seriously – where were Cameron and Jude […]

I’m writing this from a pub in the Cotswold’s, a week into being more or less offline. And thankfully have not run into JD Vance who somehow managed to discover one of our favorite British spots as his new holiday hang…🥴 The locals are literally protesting him (war criminal signs abound) and pub staff are refusing […]


Before you read this I’d like you to cue up Dirty Dancing “Time of My Life” IN YOUR BRAIN and watch this video. After three and a half years of talking daily, working together, building together, I FINALLY met my online business manager turned co-founder IRL.Wiebke. Originally from Germany, hailing from Chile these days and […]
Next week I’m teaching at a university in New Jersey (virtual) in their inaugural AI entrepreneurship class. Aside from the fact that I can’t believe I can add “UNIVERSITY PROFESSOR BOO-YAH SAY WHAT” to my website, the back-and-forth with the school has gotten me thinking. When they first asked me to teach the “AI-Powered Content Creation” module […]

“I don’t have any stories Patrice.” This week someone in my Founder’s Fire storytelling program actually said to me, “I Do NOT have a Founder Story!??!” I hear this ALL the time from entrepreneurs and business owners.And I get it.When you’re stuck in the optimization cycle of funnels and LinkedIn posts & trying to get […]


Hello!This one is a doozy (seriously get your POT of coffee ready)… you’ve been warned.But there is a lot to unpack and I want to give you the down low on all that I learned in Cannes last week and what that means for you, your work, or your business.I’ll spare you ALL of the mental […]
Hey there, I unsubscribed from 2 long-term newsletter subscribes this past week. And I plan on purging some more.One was a woman who I’ve been following for years and have bought some of her products (she’s in the social media space).Another was a guy who I found through LinkedIn and had been following for a year […]
