I learned this week there are 4.6 BILLION pieces of content swirling around on the internet every single day. And that the MAJORITY gets ZERO engagement.​​ ​On one hand, pat yourself on the back because at least your posts are getting SOME likes?! (or are you in that Majority camp?)​​Oh and if you’re a “content on […]

94.29% of Content Gets Zero Traffic—Here’s How Yours Can Beat the Odds

Last week I mentioned that a LinkedIn post of mine went viral to the tune of almost 4 million impressions…and it broke all the rules. ***interestingly enough it did not have the same impact for Instagram and I will break that down another time.​​​​What I didn’t expect was the overwhelming outpouring of personal stories from you. […]

From NPR to Shark Tank: Storytelling is a Business Superpower

For the past two weeks we’ve had friends stay and visit us in Lisbon from NY. My former work wife from the TODAY show came to see me. (also a coach in my premium Founder’s Fire storytelling program where we put your WHY story to video kicks off this fall…get on the waitlist!) My first NY […]

A Quick AI Storytelling Hack For You

You might have noticed I’ve started talking more boldly about AI as it relates to your storytelling & content strategy (or maybe you have not and that’s OK too because for the love of God we get too much content thrown our way)​It’s me. I’m part of the problem.​Moving on. ​​​​Your stories are your superpower. Full stop. ​​Research […]

How to vanish for 3 months (and still make money)

We’re going to talk about launching today. I have been launching in my business pretty much straight since April 2020. (when covid shut down my brand video production & I had to get myself online if I wanted to make money.)​​This is a screenshot of my Instagram (8000 followers ago) during peak Covid when I was […]

How to Launch 101

In My World​​One of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]

What’s Gone Wrong (and right) This Year (so far)

In My World ​So I went into Monday night a storytelling company and woke up Tuesday morning a tech company. I am kidding but Oh My Lord. I saw the best and worst of humanity on Tuesday. I felt a kinship to the tech bros that I didn’t think possible and a part of me […]

You Crashed My Business on Tuesday

In My World​​I had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.​I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]

The Truth Behind ’10-Hour Work Weeks’ in Online Business

In My World One of the best things about living in NYC for 13 years is that EVERYONE wanted to visit. Family, hometown friends, college friends, living in London friends, Instagram friends.​A revolving door.​And guess what. I inadvertently moved to a country that ALSO is a revolving door. This past week I had a few […]

Are You Making These Mistakes On Your About Page?

It is a journey to get to where you want to go.  But don’t stop yet.  You are building your dream life brick by brick…but you might not be able to see it just yet.  In my attempt to clear out stuff before our Lisbon move I found an old journal I had.  These are […]

Notes I wrote to myself in 2017