I stumbled upon this Founder Story and I was so excited I immediately voice-messaged them on Instagram telling them how BRILLIANT I thought it was and how they just gained a new customer. 

Take 5 minutes and watch the full Highlight Bucket.

It’s magical. I am inspired myself. I hope you are too. 

And it’s what so many brands DON’T DO. Especially product brands.

Instead, focusing on a better website or hiring out social media or focusing ONLY on the product features, raising money. But as the gospel was stated in this video. 

Before there were investors and marketing…. There is YOUR FOUNDER STORY.

It is YOUR intellectual Property that doesn’t even need a legal contract.

But a lot of you either don’t have a founders story that you’re publicly sharing. Or you have one but it’s BORING. BLAND and BASIC. 
The 3 Bs. I just made that up by the way. 

There are no 3 Bs but perhaps there should be. 

If you’ve watched my IG lives, you know a few things:

💥If I say the word “Authentic” I need to take a shot  (it’s been coffee thus far…perhaps it’s time to up my own game)

💥I have “unprofessionally” cried on the last two application interview zooms I’ve been on for my Founder’s Fire cohort (listening to people’s Inspirational stories has me like…😭😭😭😭)

💥Your Founder’s Story is the MOST valuable asset you have in your business (see video I linked above).

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