I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
My family and I were bopping around our NY hood and leaning into tourist life because friends were visiting.
**by the way I have never met a double decker tour bus I didn’t love but I digress
I wanted a family pic where us (OK ME) and approximately 4,678 other families also had the same idea
Right before we were about to take THE MOST MAGICAL FAMILY SHOT (that I’ve been unsuccessfully pursuing for literal ever) me and my husband Olly started snipping at each other and neither one was backing down.
If I hadn’t put music under this video clip that my friend accidentally took (BUT ALSO THANKS FOR MY EMAIL CONTENT THIS WEEK!!) it would have told quite a different story.
It got me thinking how easy it is to tell the wrong story when it doesn’t involve you talking directly to the camera.
How easy it is to misguide people into thinking something when it literally could be the exact opposite. And how dangerous that is.
Case in point, my own video.
Had I just kept the music and given no context you might have drawn different assumptions about my life, my family, the day, etc.. And what if you were having an exceptionally $hitty day?
This type of video could’ve kicked you while you were down.
🔴 Static photos don’t tell the full story
🔴 Hell, even video put to music doesn’t always tell the full story.
🔴 But do you know what gets pretty damn close to telling the full story?
🎥 YOU on camera talking to your audience.
👉🏼 Sharing a hard moment
👉🏼 Showcasing how you can help your audience
👉🏼 Explaining why you started your biz.
📣 It’s a lot harder to hide behind the fake story when you are showing up vulnerable and talking to the camera.
If you have not yet leaned into talking to the camera and telling a story you are missing a surefire way to connect deeper to your audience and to build that trust quicker.
And for inquiring minds… Olly and I made up like 4 minutes later because he said something so ridiculous it made me laugh. But I knew he did it on purpose…the making me laugh part.