You might have noticed I’ve started talking more boldly about AI as it relates to your storytelling & content strategy (or maybe you have not and that’s OK too because for the love of God we get too much content thrown our way)​It’s me. I’m part of the problem.​Moving on. ​​​​Your stories are your superpower. Full stop. ​​Research […]

How to vanish for 3 months (and still make money)

We’re going to talk about launching today. I have been launching in my business pretty much straight since April 2020. (when covid shut down my brand video production & I had to get myself online if I wanted to make money.)​​This is a screenshot of my Instagram (8000 followers ago) during peak Covid when I was […]

How to Launch 101

In My World​​One of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]

What’s Gone Wrong (and right) This Year (so far)

In My World ​So I went into Monday night a storytelling company and woke up Tuesday morning a tech company. I am kidding but Oh My Lord. I saw the best and worst of humanity on Tuesday. I felt a kinship to the tech bros that I didn’t think possible and a part of me […]

You Crashed My Business on Tuesday

In My World​​I had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.​I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]

The Truth Behind ’10-Hour Work Weeks’ in Online Business

In My World One of the best things about living in NYC for 13 years is that EVERYONE wanted to visit. Family, hometown friends, college friends, living in London friends, Instagram friends.​A revolving door.​And guess what. I inadvertently moved to a country that ALSO is a revolving door. This past week I had a few […]

Are You Making These Mistakes On Your About Page?

It is a journey to get to where you want to go.  But don’t stop yet.  You are building your dream life brick by brick…but you might not be able to see it just yet.  In my attempt to clear out stuff before our Lisbon move I found an old journal I had.  These are […]

Notes I wrote to myself in 2017

I know you are all HUMMING it. I’m sorry for that.  I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]

If I Could Turn Back Time

The difference between your Founder Story and your Brand Story. They are not the same story even though there may be overlap. What differs is the primary objective of each story. The Founder story is overridingly meant to sell yourself. NOT your business.The Brand Story is overridingly meant to sell your business. NOT yourself. The […]

Your Founder Story v. Brand Story

In March 2022 I had the “best month” of my entire business career. I brought in just shy of $100,000. In a month. I broke some limiting beliefs I had around my own ability to earn and to earn big and when it happened I initially felt like I needed to “shout it out”. Not […]

MY 6-Figure Month and Why it’s Misleading