Yesterday I ditched my computer entirely and spent the day with two of my favorite humans – both mentors, both friends, both currently living in Portugal for the next month. And one whom I met in person for the first time ever. We’ve been. chatting for almost 3 years online. Quick story on Gemma. The […]

What happens when everyone taps into the same brain?

Hello!​This one is a doozy (seriously get your POT of coffee ready)… you’ve been warned.​But there is a lot to unpack and I want to give you the down low on all that I learned in Cannes last week and what that means for you, your work, or your business.​I’ll spare you ALL of the mental […]

My highs and LOWS from Cannes Lion

I was lying on my Brooklyn apartment floor, my 6-month-old son in his bouncer next to me staring at the ceiling and babbling happily while my own silent tears flowed in heavy contrast.​How had I gone from winning a Gracie Award & a much needed parity salary bump to being fired right before Christmas, all […]

I Was Fired Before Christmas (the story I hid for 3 years)

I learned this week there are 4.6 BILLION pieces of content swirling around on the internet every single day. And that the MAJORITY gets ZERO engagement.​​ ​On one hand, pat yourself on the back because at least your posts are getting SOME likes?! (or are you in that Majority camp?)​​Oh and if you’re a “content on […]

94.29% of Content Gets Zero Traffic—Here’s How Yours Can Beat the Odds

Est reading time: 7-9 minutes (promise this is worth your phone time)​​​In My World:​​School finally started this week (thank you Jesus) and I forgot Monday was Labor Day.​AM I EVEN AMERICAN ANYMORE.😭​My incessant slacking to my American founder client only realized when the day was almost over. Our second school year in Lisbon. Back to perpetual confusion on the […]

Learn from a psychotherapist’s major midlife transition

You might have noticed I’ve started talking more boldly about AI as it relates to your storytelling & content strategy (or maybe you have not and that’s OK too because for the love of God we get too much content thrown our way)​It’s me. I’m part of the problem.​Moving on. ​​​​Your stories are your superpower. Full stop. ​​Research […]

How to vanish for 3 months (and still make money)

We’re going to talk about launching today. I have been launching in my business pretty much straight since April 2020. (when covid shut down my brand video production & I had to get myself online if I wanted to make money.)​​This is a screenshot of my Instagram (8000 followers ago) during peak Covid when I was […]

How to Launch 101

In My World​​One of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]

What’s Gone Wrong (and right) This Year (so far)

In My World ​So I went into Monday night a storytelling company and woke up Tuesday morning a tech company. I am kidding but Oh My Lord. I saw the best and worst of humanity on Tuesday. I felt a kinship to the tech bros that I didn’t think possible and a part of me […]

You Crashed My Business on Tuesday

In My World​​I had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.​I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]

The Truth Behind ’10-Hour Work Weeks’ in Online Business