It is a journey to get to where you want to go.  But don’t stop yet.  You are building your dream life brick by brick…but you might not be able to see it just yet.  In my attempt to clear out stuff before our Lisbon move I found an old journal I had.  These are […]

Notes I wrote to myself in 2017

I know you are all HUMMING it. I’m sorry for that.  I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]

If I Could Turn Back Time

In March 2022 I had the “best month” of my entire business career. I brought in just shy of $100,000. In a month. I broke some limiting beliefs I had around my own ability to earn and to earn big and when it happened I initially felt like I needed to “shout it out”. Not […]

MY 6-Figure Month and Why it’s Misleading

Anyone else a fair-weather Instagram reel creator like me? I don’t know what it is about them… BUT I HATE THEM. I MEAN I LOVE THEM. As someone who has an entire business around storytelling and video, you’d think I’d be pumping these bad girls  out most weeks, but I don’t. It always gets pushed […]

How I Created My “viral” Instagram Reel

In the spirit of content repurposing, I stumbled upon this blog post from three years ago in the google archives when “I was determined to write a blog” and I never did because consistency!  Add that to my long list of “died a hot fiery entrepreneurial death” idea grave. Also, this was waya hella too […]

Hire Journalists For Your Storytelling

How much time do you have? Because there were SO MANY MISTAKES I made when I first launched my business at the top of 2017. For those of you who don’t know the back story, here is a video I made that is Cliff Notes In hindsight I now realize that me trying to be […]

My Biggest Mistake When I First Started My Business

I hate to tell you this. But most of what you write no one reads. The same for your videos. No one watches them. Why? It’s all too long.  SIGH.  I watched this SHORT Ted Talk video and he affirmed (with actual data) what we always knew in the video storytelling world. You are taking […]

Stop Being Selfish

For better or for worse, social media has turned us all into investigative non-trustworthy skeptics. WOW. How’s that for a personality trait? What Enneagram is that!??! By the way I have NO IDEA what mine is but that’s for a different email. Nothing good…like really good…is ever easy. If it were…we’d ALL be doing it. […]

Your Customers Need to Hear About Your Setbacks

She turned her trauma into triumph.Her bullies into bucks.Last year 19-year-old Tania took in more than $1M in sales and says it was only when she started leaning into her backstory did her company explode.  I dare you not to get emotional watching this clip of 19-year-old Tania pitch the Sharks. (this is the only […]

Make Your Haters Your Motivators

So you’re not a natural-born writer.  It’s OK. It doesn’t mean you can’t become one.  The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed.  If that person is your customer, the […]

Use This Easy Formula to Write Better Stories