In March 2022 I had the “best month” of my entire business career. I brought in just shy of $100,000. In a month. I broke some limiting beliefs I had around my own ability to earn and to earn big and when it happened I initially felt like I needed to “shout it out”. Not […]

MY 6-Figure Month and Why it’s Misleading

Anyone else a fair-weather Instagram reel creator like me? I don’t know what it is about them… BUT I HATE THEM. I MEAN I LOVE THEM. As someone who has an entire business around storytelling and video, you’d think I’d be pumping these bad girls  out most weeks, but I don’t. It always gets pushed […]

How I Created My “viral” Instagram Reel

In the spirit of content repurposing, I stumbled upon this blog post from three years ago in the google archives when “I was determined to write a blog” and I never did because consistency!  Add that to my long list of “died a hot fiery entrepreneurial death” idea grave. Also, this was waya hella too […]

Hire Journalists For Your Storytelling

How much time do you have? Because there were SO MANY MISTAKES I made when I first launched my business at the top of 2017. For those of you who don’t know the back story, here is a video I made that is Cliff Notes In hindsight I now realize that me trying to be […]

My Biggest Mistake When I First Started My Business

I hate to tell you this. But most of what you write no one reads. The same for your videos. No one watches them. Why? It’s all too long.  SIGH.  I watched this SHORT Ted Talk video and he affirmed (with actual data) what we always knew in the video storytelling world. You are taking […]

Stop Being Selfish

For better or for worse, social media has turned us all into investigative non-trustworthy skeptics. WOW. How’s that for a personality trait? What Enneagram is that!??! By the way I have NO IDEA what mine is but that’s for a different email. Nothing good…like really good…is ever easy. If it were…we’d ALL be doing it. […]

Your Customers Need to Hear About Your Setbacks

She turned her trauma into triumph.Her bullies into bucks.Last year 19-year-old Tania took in more than $1M in sales and says it was only when she started leaning into her backstory did her company explode.  I dare you not to get emotional watching this clip of 19-year-old Tania pitch the Sharks. (this is the only […]

Make Your Haters Your Motivators

So you’re not a natural-born writer.  It’s OK. It doesn’t mean you can’t become one.  The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed.  If that person is your customer, the […]

Use This Easy Formula to Write Better Stories

“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs.  When it’s time to keep […]

From Arranged Marriage -> Immigrant Career Coach

I am about 90 percent sure we will be moving from Brooklyn to Lisbon next summer. It’s a move that has been percolating in our brain for the past year and certain events in our lives, increased comments from my kids about hating gun drills at school & a hard ask to ourselves about the […]

Should I Uproot My Family to Europe?