I hate to tell you this. But most of what you write no one reads. The same for your videos. No one watches them. Why? It’s all too long.  SIGH.  I watched this SHORT Ted Talk video and he affirmed (with actual data) what we always knew in the video storytelling world. You are taking […]

Stop Being Selfish

She turned her trauma into triumph.Her bullies into bucks.Last year 19-year-old Tania took in more than $1M in sales and says it was only when she started leaning into her backstory did her company explode.  I dare you not to get emotional watching this clip of 19-year-old Tania pitch the Sharks. (this is the only […]

Make Your Haters Your Motivators

So you’re not a natural-born writer.  It’s OK. It doesn’t mean you can’t become one.  The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed.  If that person is your customer, the […]

Use This Easy Formula to Write Better Stories

“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs.  When it’s time to keep […]

From Arranged Marriage -> Immigrant Career Coach

I stumbled upon a Note I made in 2011 about all the stories I wanted to tell for NBC or just do on my own. At that time I was at NBC in NY but not doing what I wanted to be doing so I was always THINKING and PLANNING how I’d get the attention […]

I Found a “Dream List” from 2011

I used to hate when people would say $hit like: X AMOUNT OF DAYS LEFT IN THE YEAR. WHATCHA GOING TO DO ABOUT IT?  Cue me doing this: Literally, felt offended. But deep down I knew those countdowns triggered me because I hadn’t accomplished as much as I had wanted to do when I was […]

XX days left in 20XX is not Triggering for Me Anymore

Dropping my go-to secrets for making consistent content that RESONATES with my audience. It’s a funny story why I am doing this so make sure you read TO.THE.END. 👀Do you find yourself making a $hit load of content but it doesn’t seem “to land?” 😭Are you posting a lot to your feed, showing up on […]

Content Strategy Tips

Why does everyone else seem to be an overnight success compared to me?⁣ Do you ever ask yourself that? Guilty. Take Rachel Hollis. She’s a motivational speaker, author, blogger, powerhouse conference host and Netflix star. When her Netflix show ‘Made for More” debuted last year a lot of people in my circles were like “HUH? […]

Does it Sometimes Feel Everyone is an Overnight Success but You?

I outsourced my 4-year-old to “front yard camp” for the next few weeks while I was living in Chicago 💃🔥✨… so it was a great Monday indeed. I nearly cried tears of joy while also wanting to make out with the camp counselor upon drop off.  But I digress on why I’m writing… “Patrice, what […]

The One Video You Need for Your Business

I want to give you a tip about how to make your videos connect better to your target audience. Make. It. About. Them. Videos that include the word “you” in the first 30 seconds see 68% more engagement than videos that don’t. Say “you” twice in the first 5 seconds & that number jumps to […]

Make it about your audience