I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
So you’re not a natural-born writer.
It’s OK. It doesn’t mean you can’t become one.
The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed. If that person is your customer, the same theory applies.
This could be a good or bad change, but the point is your audience wants to see an evolution from where you started or else you risk the story being straight up BORING. So the opposite of the Super Bowl Halftime show this week OOKKKKK???
When I’m trying to decide what moments to keep in my stories and I’m overwhelmed, I do this simple exercise to evaluate whether the moment is worth keeping:
If you can’t apply the “BEFORE-DURING-AFTER” formula to a moment, then ditch it.
Because also remember this, the key to amazing storytelling is ruthless AF editing.
Let me know if you find this exercise helpful!