In My WorldOne of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]
In My World So I went into Monday night a storytelling company and woke up Tuesday morning a tech company. I am kidding but Oh My Lord. I saw the best and worst of humanity on Tuesday. I felt a kinship to the tech bros that I didn’t think possible and a part of me […]
In My WorldI had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]
I’d like to get a show of hands. (AND OF COURSE I CAN SEE YOU DOING THIS.)Who here uses AI on a regular basis for their business? (Hand up? No?)And who is like “F all the way off robots BYE.”*****full disclosure the latter was fully me at the top of 2023 see story below.Hated it.Resisted it.True story […]
I am making some changes to my social media and I will be giving you the rundown on how it is going.But first.Your cheat sheet as always so you can scroll.1. In My World: my time to share with you something personal in my life.2. A Story Audit: I take submissions each week and will audit anything you send […]
Loved all your feedback on the new newsletter format.OK then…we shall give this a proper and consistent go. What’s the worst that can happen?! (this is a CONSTANT phrase by the way in my house and it serves as a much-needed reminder to myself to take the plunge even if I am scared. Try it!) […]
I used to think storytelling was ONLY reserved for ‘the professionals’. The journalists, authors, and comedians. But I stand corrected***before you go pay for that inflated grad school degree in journalism (#me) just go get dirty first Social media has exposed the talents of so many who are gifted storytellers and who leverage that power […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
I know you are all HUMMING it. I’m sorry for that. I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]
The difference between your Founder Story and your Brand Story. They are not the same story even though there may be overlap. What differs is the primary objective of each story. The Founder story is overridingly meant to sell yourself. NOT your business.The Brand Story is overridingly meant to sell your business. NOT yourself. The […]
