So you’re not a natural-born writer.  It’s OK. It doesn’t mean you can’t become one.  The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed.  If that person is your customer, the […]

“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs.  When it’s time to keep […]

If someone came up to you and asked you why you do what you do….do you know what you’d say? (without you word vomiting and without the person getting that GLAZED look which is Universal Human Sign for STFU!!) So do you? Rachael didn’t. Meet  Rachael who just wrapped my Founder’s Fire cohort (check out […]

Writing about yourself is hard. Showing up on camera and talking about yourself -that isn’t one giant snore fest- is even harder. In order to stand out from the approximately 897,675 other people doing the exact same thing as you, you will want to get comfortable with sharing key parts of your back story that […]

Hooks are the beginning of every amazing story. And the hype is true.  Write a hook that connects and it’s the reason your audience will continue watching your video (or reading your pitch, email, newsletter.) Write one that doesn’t hit home and that video or newsletter you spent HOURS, OK…DAYS making will be for you […]