I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
Writing about yourself is hard.
Showing up on camera and talking about yourself -that isn’t one giant snore fest- is even harder.
In order to stand out from the approximately 897,675 other people doing the exact same thing as you, you will want to get comfortable with sharing key parts of your back story that have relevance to what you currently do.
But where do you even start?
The honest answer is it depends
One rule of thumb is look for those key, memorable events in your life that if you were to plot on a line graph, you’d either draw a steep RISE or a plummeting DECLINE.
Those are indicators of “life shapers” that probably forced you to make a change in some way and will be the most interesting.
If you have a lot of impactful events, choose the best one that would inspire the audience you are looking to attract in your business and start there.
Remember, this is not your 2-hour Netflix life documentary.
NOT YET I MEAN:)
The purpose of any great About Me video is to help your audience say, “ AHHH!!! This person GETS ME. I NEED this person in my life. ARE THEY IN MY HEAD?!”
Anyone watching your “About Me” or what I refer to as your Founder Story, probably already knows *a little bit about what you do, but they need/want more information.
Make it so they can’t look away.
Don’t make this a spoken resume and remember, the purpose of this video is audience-first. While it’s great you’re having therapy breakthroughs, don’t put all of that in a video that is tied with your business.
Try to keep your main “hero” video (the video that will live on your website) to under 3 minutes, but remember you will want to take impactful sections of that story and post to your social channels and anywhere else your audience is hanging.
Finally, a great Founder story will incorporate at least one of these below:
An inciting incident: the AHA moment that makes you go “I could do this better.”
A mission: a sense of purpose that is bigger than you or your business
A villain: who or what are you fighting against?
EASY PEASY!! I kid, writing your Founder Story is not easy peasy.
But great news….I’ve successfully launched a private cohort Spring 2022 where I took on a limited number of founders and walked them through the entire process of writing and putting it to video.
I am launching our second cohort RIGHT NOW.