I hate to tell you this. But most of what you write no one reads. The same for your videos. No one watches them. Why? It’s all too long.  SIGH.  I watched this SHORT Ted Talk video and he affirmed (with actual data) what we always knew in the video storytelling world. You are taking […]

Stop Being Selfish

“I have been accepted to give a TEDx talk in June!!!!!! The topic I was accepted with — how we can’t move humanity forward without improving the quality of life for women in the workplace. And guess what I wrote about — my STORY!!” Having a clear, inspiring founder story in written and video form […]

I Booked a Tedx Talk With My Story

Contrary to what social media might tell you…being on camera is not a natural thing for 99.9% of the population. But if you’re running a business, showing up on camera is now an inevitable part of your job description.  But this is good news for us small business owners and side hustlers.  Because we are […]

If You’re Camera Shy…Do This

Writing about yourself is hard. Showing up on camera and talking about yourself -that isn’t one giant snore fest- is even harder. In order to stand out from the approximately 897,675 other people doing the exact same thing as you, you will want to get comfortable with sharing key parts of your back story that […]

How to Make a Killer About Me Video

Hooks are the beginning of every amazing story. And the hype is true.  Write a hook that connects and it’s the reason your audience will continue watching your video (or reading your pitch, email, newsletter.) Write one that doesn’t hit home and that video or newsletter you spent HOURS, OK…DAYS making will be for you […]

5 Hooks to Keep Your Audience Wanting More

Dropping my go-to secrets for making consistent content that RESONATES with my audience. It’s a funny story why I am doing this so make sure you read TO.THE.END. 👀Do you find yourself making a $hit load of content but it doesn’t seem “to land?” 😭Are you posting a lot to your feed, showing up on […]

Content Strategy Tips

I thought I’d pop in and quickly introduce myself….through LOOM!  Loom is an amazing tool if you have a newsletter, run coaching courses, want to pitch the media or simply up the personalization of your emails.  For those of you who blacked out when you gave me your email in an Instagram DM after hearing […]

Do You Use Video in Your Emails?

I outsourced my 4-year-old to “front yard camp” for the next few weeks while I was living in Chicago 💃🔥✨… so it was a great Monday indeed. I nearly cried tears of joy while also wanting to make out with the camp counselor upon drop off.  But I digress on why I’m writing… “Patrice, what […]

The One Video You Need for Your Business

I want to give you a tip about how to make your videos connect better to your target audience. Make. It. About. Them. Videos that include the word “you” in the first 30 seconds see 68% more engagement than videos that don’t. Say “you” twice in the first 5 seconds & that number jumps to […]

Make it about your audience

One of the biggest reasons people don’t use video to promote their business or side hustle is because they are scared.  💎Scared of what to say.⁣ 💎Nervous they have nothing useful TO say.⁣ 💎Self-conscious of how they look. How they sound. ⁣ 💎Overwhelmed by the tech part of video creation. ⁣ 💎Unsure what aspects of […]

Even Oprah Was Scared at One Point in Time

Woman adjusting cameral mounted on ring light