I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
I outsourced my 4-year-old to “front yard camp” for the next few weeks while I was living in Chicago 💃🔥✨… so it was a great Monday indeed. I nearly cried tears of joy while also wanting to make out with the camp counselor upon drop off. But I digress on why I’m writing…
I get asked that often and while there are SO. MANY types of videos and they all serve a unique purpose and the real answer depends on what you’re trying to achieve with the video, if there was ONE video you had to choose, I’d go with the explainer video.
Your customers are 64% more likely to buy your product or service if you have an explainer video. #truth 💣 💃🔥✨
Explainer videos explain how your product or services transform the lives of your targeted audience and leave the viewer knowing EXACTLY how you’d serve them. Ideal range is around 90 second range (think of them as an elevator pitch) and they should strive to entertain (as well as inform.)
Most of the time new prospects or followers would be seeing this video and may not know anything about you. Your explainer video should emotionally resonate so greatly with your customer they are dying to learn more about your product or service. It should make the prospect feel like they’ve FINALLY discovered “the solution” to their problem. YOU.
It’s the first step (usually) in moving a prospect to be a paying customer. Always start with a really powerful opening and try to appeal to your most ideal customer…not every single person who may buy from you.
Really great explainer videos make prospects nod their head vigorously because the video is speaking to THEM. Lola has an amazing video that ticks all the right boxes.
If I have ONE tip, remember your video should not have universal appeal. Everyone is not interested in your product or service so don’t do a One-size-fits-all mentality.
OK and another tip.…spend a lot of time in the scriptwriting phase. The script is EVERYTHING when it comes to making a badass explainer video. An amazing script supersedes even production quality.