The difference between your Founder Story and your Brand Story.

They are not the same story even though there may be overlap.

What differs is the primary objective of each story.

The Founder story is overridingly meant to sell yourself. NOT your business.
The Brand Story is overridingly meant to sell your business. NOT yourself.

The caveat is there is natural overlap, but what I see often is founders try to cram the brand story into the founder story and what happens is the following:

• the story becomes too long
• it loses impact because it goes back and forth between the founder and the business
• it doesn’t hit the emotional cord like a founder story should
• the audience leaves confused because there was too much information
• it’s usually boring because each of the stories are half baked

When you write or film your founder’s story, remember your audience wants to get to know YOU on a deeper level. You could focus on a meaningful moment in your past that seemingly has nothing to do with your current business, but gives your audience a glimpse into your value system or worldview and that could be grounds for an impactful founder story.

However, that event in your past might not make sense when you’re wanting to tell the brand story of your current business. Brand stories tend to focus on the “problem-solution A-HA journey” you took to form your company or side hustle.

If you need some help on this and want to learn in a live group setting with me, make sure you’re on my waitlist for Founder’s Fire.