Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]

I hate to tell you this. But most of what you write no one reads. The same for your videos. No one watches them. Why? It’s all too long.  SIGH.  I watched this SHORT Ted Talk video and he affirmed (with actual data) what we always knew in the video storytelling world. You are taking […]

So you’re not a natural-born writer.  It’s OK. It doesn’t mean you can’t become one.  The first rule of thumb is to remember that every great story involves a transformation in the main character. If that person is you, you need to show your audience how you changed.  If that person is your customer, the […]

I outsourced my 4-year-old to “front yard camp” for the next few weeks while I was living in Chicago 💃🔥✨… so it was a great Monday indeed. I nearly cried tears of joy while also wanting to make out with the camp counselor upon drop off.  But I digress on why I’m writing… “Patrice, what […]