My biological dad left my family when I was 5 years old.Bear with me here….I promise I’m not sending you down my personal Lifetime Movie path. It’s something I don’t think about often and if I’m being honest, probably have not fully come to a complete peace with. But you could say rejection is something […]

Why Tough Childhood Moments are Worth Sharing

Patrice with laptop sitting on floor looking out of the window

Pitching yourself & your business to the media, your favorite podcast, that accelerator, your favorite brand is part art and part science. I am dropping two IG Lives below with two of my favorite media friends who tell you EXACTLY what they like and don’t like in those pitches they get.  But first, I want […]

Be like Kylie Jenner

Let’s talk Storytelling. The word is so overused, right? If Video was the most overused marketing word of the last few years, I feel like STORYTELLING  is a first cousin.  Don’t get me wrong, storytelling really IS EVERYTHING, but when marketers use the word so freely without actually defining what it means in context, it […]

A Tip I Use to Write Better Stories

I thought I’d pop in and quickly introduce myself….through LOOM!  Loom is an amazing tool if you have a newsletter, run coaching courses, want to pitch the media or simply up the personalization of your emails.  For those of you who blacked out when you gave me your email in an Instagram DM after hearing […]

Do You Use Video in Your Emails?

Why does everyone else seem to be an overnight success compared to me?⁣ Do you ever ask yourself that? Guilty. Take Rachel Hollis. She’s a motivational speaker, author, blogger, powerhouse conference host and Netflix star. When her Netflix show ‘Made for More” debuted last year a lot of people in my circles were like “HUH? […]

Does it Sometimes Feel Everyone is an Overnight Success but You?

I outsourced my 4-year-old to “front yard camp” for the next few weeks while I was living in Chicago 💃🔥✨… so it was a great Monday indeed. I nearly cried tears of joy while also wanting to make out with the camp counselor upon drop off.  But I digress on why I’m writing… “Patrice, what […]

The One Video You Need for Your Business

I want to give you a tip about how to make your videos connect better to your target audience. Make. It. About. Them. Videos that include the word “you” in the first 30 seconds see 68% more engagement than videos that don’t. Say “you” twice in the first 5 seconds & that number jumps to […]

Make it about your audience