I learned this week there are 4.6 BILLION pieces of content swirling around on the internet every single day. And that the MAJORITY gets ZERO engagement. On one hand, pat yourself on the back because at least your posts are getting SOME likes?! (or are you in that Majority camp?)Oh and if you’re a “content on […]
Last week I mentioned that a LinkedIn post of mine went viral to the tune of almost 4 million impressions…and it broke all the rules. ***interestingly enough it did not have the same impact for Instagram and I will break that down another time.What I didn’t expect was the overwhelming outpouring of personal stories from you. […]
I write you this newsletter from the CUTEST LISBON CAFE I STUMBLED UPON I ALMOST CANNOT. Please know I am usually writing you this newsletter in my room which is sort of a makeshift storage unit with my toddler’s stuffed animals strewn all over the bed and desk because he brings in 34 of them […]
For the past two weeks we’ve had friends stay and visit us in Lisbon from NY. My former work wife from the TODAY show came to see me. (also a coach in my premium Founder’s Fire storytelling program where we put your WHY story to video kicks off this fall…get on the waitlist!) My first NY […]
You might have noticed I’ve started talking more boldly about AI as it relates to your storytelling & content strategy (or maybe you have not and that’s OK too because for the love of God we get too much content thrown our way)It’s me. I’m part of the problem.Moving on. Your stories are your superpower. Full stop. Research […]
A survey by Ace Metrix found that ads featuring founders or CEOs perform 20% better across all effectiveness measures than other ads. The “founder effect” as it’s officially called is a real phenomenon.➡️Startups that effectively communicate their founder’s story are 23% more likely to achieve funding goals.➡️Companies with strong founder narratives experience 30% higher customer retention rates.➡️Brands that incorporate […]
In My WorldOne of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]
In My World So I went into Monday night a storytelling company and woke up Tuesday morning a tech company. I am kidding but Oh My Lord. I saw the best and worst of humanity on Tuesday. I felt a kinship to the tech bros that I didn’t think possible and a part of me […]
In My WorldI had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]
I’d like to get a show of hands. (AND OF COURSE I CAN SEE YOU DOING THIS.)Who here uses AI on a regular basis for their business? (Hand up? No?)And who is like “F all the way off robots BYE.”*****full disclosure the latter was fully me at the top of 2023 see story below.Hated it.Resisted it.True story […]
