In My WorldI had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]
I’d like to get a show of hands. (AND OF COURSE I CAN SEE YOU DOING THIS.)Who here uses AI on a regular basis for their business? (Hand up? No?)And who is like “F all the way off robots BYE.”*****full disclosure the latter was fully me at the top of 2023 see story below.Hated it.Resisted it.True story […]
I am making some changes to my social media and I will be giving you the rundown on how it is going.But first.Your cheat sheet as always so you can scroll.1. In My World: my time to share with you something personal in my life.2. A Story Audit: I take submissions each week and will audit anything you send […]
In My World One of the best things about living in NYC for 13 years is that EVERYONE wanted to visit. Family, hometown friends, college friends, living in London friends, Instagram friends.A revolving door.And guess what. I inadvertently moved to a country that ALSO is a revolving door. This past week I had a few […]
Loved all your feedback on the new newsletter format.OK then…we shall give this a proper and consistent go. What’s the worst that can happen?! (this is a CONSTANT phrase by the way in my house and it serves as a much-needed reminder to myself to take the plunge even if I am scared. Try it!) […]
I used to think storytelling was ONLY reserved for ‘the professionals’. The journalists, authors, and comedians. But I stand corrected***before you go pay for that inflated grad school degree in journalism (#me) just go get dirty first Social media has exposed the talents of so many who are gifted storytellers and who leverage that power […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
I know you are all HUMMING it. I’m sorry for that. I made a shit ton of mistakes when I started my business at the top of 2017. Yes, going through the mistakes is part of the entrepreneurial process. But not pivoting soon enough in another direction is the reason most people like us don’t […]
The difference between your Founder Story and your Brand Story. They are not the same story even though there may be overlap. What differs is the primary objective of each story. The Founder story is overridingly meant to sell yourself. NOT your business.The Brand Story is overridingly meant to sell your business. NOT yourself. The […]
Anyone else a fair-weather Instagram reel creator like me? I don’t know what it is about them… BUT I HATE THEM. I MEAN I LOVE THEM. As someone who has an entire business around storytelling and video, you’d think I’d be pumping these bad girls out most weeks, but I don’t. It always gets pushed […]
