Anyone else a fair-weather Instagram reel creator like me? I don’t know what it is about them… BUT I HATE THEM. I MEAN I LOVE THEM. As someone who has an entire business around storytelling and video, you’d think I’d be pumping these bad girls  out most weeks, but I don’t. It always gets pushed […]

How I Created My “viral” Instagram Reel

In the spirit of content repurposing, I stumbled upon this blog post from three years ago in the google archives when “I was determined to write a blog” and I never did because consistency!  Add that to my long list of “died a hot fiery entrepreneurial death” idea grave. Also, this was waya hella too […]

Hire Journalists For Your Storytelling

SHE. DID. IT. I popped my Linkedin Live Cherry! And the Blazer and power gold necklace was in full glory. In case you missed our live a while ago, my friend, mentor and polar opposite in camera energy personality Terry Rice and I spent the better part of an hour talking about: Terry kicked off the […]

Linkedin Doesn’t Have to be Scary

Your founder story is one of your most valuable assets when telling your company’s origin story.

The Power of a Video Founder Story

Do you relate to any of my categories below? A) left corporate America because it wasn’t sustainable with the family life you desired (AKA you actually WANTED to see your kids every once in a while.) B) trying to leave your current job and make that side hustle or dream career a full-time gig C) somewhere […]

Corporate America Does Not Have Our Back

I hate to tell you this. But most of what you write no one reads. The same for your videos. No one watches them. Why? It’s all too long.  SIGH.  I watched this SHORT Ted Talk video and he affirmed (with actual data) what we always knew in the video storytelling world. You are taking […]

Stop Being Selfish

Contrary to what social media might tell you…being on camera is not a natural thing for 99.9% of the population. But if you’re running a business, showing up on camera is now an inevitable part of your job description.  But this is good news for us small business owners and side hustlers.  Because we are […]

If You’re Camera Shy…Do This

“But Patrice, my back story is SO MUCH. Where do I even start??” I hear this a lot from entrepreneurs. You’ve done a lot. You’ve lived through a lot of jobs, transitions, bad hair trends, bad partners, questionable nightlife decisions (and made it the other side) peaks, valleys, therapy breakthroughs.  When it’s time to keep […]

From Arranged Marriage -> Immigrant Career Coach

Writing about yourself is hard. Showing up on camera and talking about yourself -that isn’t one giant snore fest- is even harder. In order to stand out from the approximately 897,675 other people doing the exact same thing as you, you will want to get comfortable with sharing key parts of your back story that […]

How to Make a Killer About Me Video

My biological dad left my family when I was 5 years old.Bear with me here….I promise I’m not sending you down my personal Lifetime Movie path. It’s something I don’t think about often and if I’m being honest, probably have not fully come to a complete peace with. But you could say rejection is something […]

Why Tough Childhood Moments are Worth Sharing

Patrice with laptop sitting on floor looking out of the window