I currently live in Brooklyn with my three little boys and husband. What can I say, I’m the unofficial -but official - Queen in my house. I love weird combinations of food (more on that later), going out (MOMS CAN DANCE TOO), and seeing the "A-HA" look on a founder's face when they unleash the story that has been buried in them and their business for way too long.
“I have been accepted to give a TEDx talk in June!!!!!! The topic I was accepted with — how we can’t move humanity forward without improving the quality of life for women in the workplace. And guess what I wrote about — my STORY!!”
Having a clear, inspiring founder story in written and video form can give you the confidence to go for opportunities you might not otherwise have gone for.
This Fall I am taking 10 founders and my team of Emmy-award winning video creators will be making (alongside them) their inspiring Founder Story campaigns. And yes YOU DO have a great story. You just may need help in telling it.
If you want to apply to be one of our 10 founder, please fill out this application.
When I met Aliza, she was newly working for herself after leaving a TV job years ago to stay at home with her young kids. It was clear she was struggling with identifying how she was unique (and she was) because she thought her “story wasn’t that interesting.
But she knew she had to focus on HER story because she was in a crowded space (social media & PR.)
The biggest misnomer is you need to have “an epic story to have an impactful one.”
You do not. You just need to be able to emotionally connect to your audience.
You don’t have to be a straight up Beyonce-cape wearing hero.
Although if you are, PLEASE. TELL. ALL. OF. US. STAT.
After doing the deep work in one of my group programs, Aliza NAILED her story and it now threads through all of her content. So much so, that she was accepted to speak at TedX. No small feat for someone who is in a space with MILLIONS of other people doing the same thing as she.
I’d love to see you apply to work with me and my team.
Founder’s Fire is a high-touch cohort led by me where we collaboratively write, shoot, and my video team edits your inspiring founder story (and yes you DO have an inspiring story) that is going to allow you to elevate your business to the next level.
My process has helped founders land major media, TedTalks, dream podcasts, raise money & transform business strategy.
I’m telling you, your founder story is the key to unlocking so many opportunities.
Check out these prior Instagram Lives: