Hi there,

A few of you replied to Monday’s email asking me more or less the same question.

“How do you go from a tech billionaire’s press conference to an email about your own life but still relate it back to what you do in business?”
​
No joke, I get this question a lot, most specifically about my Instagram stories, where I tell stories often.

I take moments from my life and create one long narrative, then thread it within my business boundaries so it never feels like I’m a lifestyle influencer, because that is not who I am anyway.

.

This type of storytelling takes some understanding of:

1. Where you want to go with the story and what you want your audience to feel.
2. How to hook it to what is going on in current events in the world.

Because of my producer and journalism background, I am naturally inclined to keep up with events and trending topics.

I know not everyone has that inclination, and I get it so I have a system for you that will not require you to be tethered to your phone.

OK so let’s chat a bit about part of what Vee and I will be showing you in our Story Hunting storytelling workshop on October 8th, because not only is it fun, it’s also really important for how you can stay relevant without spinning your wheels.
​
And we will also walk you through how to find moments in your life that you’ve already lived…and turn them into relevant content for your business, not matter what state you are at.
​
​Like this story that I have used time and time again that keeps on being relevant.

Step 1. Every morning I get a “Story Relevance” brief from ChatGPT….​
​
But not just a generic “here are the headlines brief”, a deeper more nuanced, “Why you specifically need to care about these headlines”:

This one filters the world through a pretty robust prompt (which we’ll share with you in the workshop): where does what’s happening right now intersect with what I’m already living, building, or believing?

When those two things collide, that’s how you get “point of view” content that is the only way through AI Slop.

2. Then I ask myself this question (yes I use MY BRAIN UGH see my face it’s hard sometimes !!! AI back off here)

“What’s happening right now that I already have something to say about, because I’ve lived some part of it or can see the angle through a personal experience?”
​
​Sometimes these answers are obvious, and other times I have to really think and reflect on whether any of the topics or headlines are speaking to me or are something I could add my own point of view on through my lived experiences.
​
Quite often, it’s not so I don’t focus on those headlines. But sometimes… I need a bit of riffing… bringing me to the next step.
​
​3. I take a set of questions to My StoryPro & start digging​
​
You could also stay in ChatGPT, but the output and the answers are so much richer in MyStoryPro. And it’s because the tool’s intention is solely to question you the way a journalist would, trying to get to the heart of the story.
​
And below is what intrinsically happens within the tool.

4. Write toward the intersection, not the headline
​
​Most people write ABOUT the news. (ie) “Here’s what so-and-so person said and here’s what I think about it.”

That’s an opinion piece which is fine.
​
But odds are you probably formed your opinion without even realizing it from other content you already watched.
​
The lines start to become blurry on what is truly original thought… meaning “your opinion” becomes forgettable.

When you deploy this process I laid out above, it makes your content email land deeper as your reader walks through it into YOUR life.
​
Into a moment they can feel.
​
Into something that makes them think (for example): “she’s not just talking about AI. She’s talking about me.”

This process is all over my content and it is one of the “lower lift” ways that allows me to remain in a thought leadership lane.
​
Your past is actually packed with ways to keep you relevant.
​
​Like this Instagram post or this newsletter ​

That’s the skill and this is part of what Vee and I are going to teach on October 8th.

Not how to find trending headlines.

Not how to write faster with AI.

How to look at what’s happening in the world and ask: where does this already live in my story?

And then: what part of that story does my audience need to hear right now?

The same process above but your stories, your industry and your point of view.
​
You bring your life. We help you find the intersection.

Help Me Tell My Stories

We are all watching in real time, everyone posting the same hooks, captions and in some cases newsletters because the masses are all using the same AI prompts and workflows.
​
The only way through that is to infuse anything with your lived experiences that no AI could possibly know.
​
That’s a completely different entry point and this philosophy is something we have been teaching for the better part of a decade.

SAVE YOUR SEAT FOR OCTOBER 8→

See you there.
​
XO
Patrice
​
P.S. If you want to come in prepared, spend 10 minutes before October 8th writing down three things that have happened to you since July 1 that you haven’t talked about publicly yet. Don’t filter. Don’t decide if they’re “good enough.” Just write them down. We’ll take it from there.