A survey by Ace Metrix found that ads featuring founders or CEOs perform 20% better across all effectiveness measures than other ads. The “founder effect” as it’s officially called is a real phenomenon.➡️Startups that effectively communicate their founder’s story are 23% more likely to achieve funding goals.➡️Companies with strong founder narratives experience 30% higher customer retention rates.➡️Brands that incorporate […]
We’re going to talk about launching today. I have been launching in my business pretty much straight since April 2020. (when covid shut down my brand video production & I had to get myself online if I wanted to make money.)This is a screenshot of my Instagram (8000 followers ago) during peak Covid when I was […]
In My WorldOne of my Business Storyprenuers gave me a casual anxiety attack yesterday during our office hours when she said there are like 20 more days of summer. My actual reaction when she spoke. This summer isn’t the one I envisioned as my first one living abroad (and I’m at peace with it) but after our […]
In My World So I went into Monday night a storytelling company and woke up Tuesday morning a tech company. I am kidding but Oh My Lord. I saw the best and worst of humanity on Tuesday. I felt a kinship to the tech bros that I didn’t think possible and a part of me […]
In My WorldI had a talk yesterday with a mentor and one of the smartest women I know in business and especially the online space.I said to her, “I’m working so much to the point where I think I’m doing something wrong most weeks. Do you think other online business founders are lying when they […]
I’d like to get a show of hands. (AND OF COURSE I CAN SEE YOU DOING THIS.)Who here uses AI on a regular basis for their business? (Hand up? No?)And who is like “F all the way off robots BYE.”*****full disclosure the latter was fully me at the top of 2023 see story below.Hated it.Resisted it.True story […]
I am making some changes to my social media and I will be giving you the rundown on how it is going.But first.Your cheat sheet as always so you can scroll.1. In My World: my time to share with you something personal in my life.2. A Story Audit: I take submissions each week and will audit anything you send […]
Loved all your feedback on the new newsletter format.OK then…we shall give this a proper and consistent go. What’s the worst that can happen?! (this is a CONSTANT phrase by the way in my house and it serves as a much-needed reminder to myself to take the plunge even if I am scared. Try it!) […]
I used to think storytelling was ONLY reserved for ‘the professionals’. The journalists, authors, and comedians. But I stand corrected***before you go pay for that inflated grad school degree in journalism (#me) just go get dirty first Social media has exposed the talents of so many who are gifted storytellers and who leverage that power […]
Hear me out, because I, too, have said, “the hook is the most important part of your story.”But I am changing my tune. Why? Because of AI and programs like Chat GPT. My main wingman Claude can vomit out a TON of really awesome Hooks in SECONDS. Let me show you my original Email headline that […]
