Hi there,
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One of my favorite AI writers — Ruben Hassid — dropped a piece this weekend that I can’t stop thinking about. (sorry Vee for my 874 messages, notes, clickup chains this weekend😬)

It’s called “You’re just a text file.”

The premise: sit with Claude for two hours, answer 100 questions 🫨 🤯 about how you think and write, compress it into one file, upload it – and suddenly AI sounds like you.
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Your rhythm.
Your sentence structure.
The phrases your best friend imitates when doing an impression of you.

The piece is brilliant.

Go read it here.

But as I kept reading it (think it’s a record of how many times I read the same post) and then it came to me: this is solving the wrong problem.

I sent my theories to my co-founder Vee and her first response was: “It’s exactly why we exist.”

​(By the way we are hosting a free live workshop on Friday (12PM eastern) where we will show you exactly what I mean) – more on that below. But first let me explain why his piece hit such a nerve for me.)

Ruben’s process asks genuinely good questions about your belief systems, hot takes and conventional wisdom you’d push back on.

But the thing I kept coming back to was this:

YOU are the one answering them. To yourself.
Which means you’re limited to what you can already see about yourself.​
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I see this play out every single week in my Founders Fire “Big Idea” program.

Brilliant women who are at the top of their careers.

Some are running companies or leading teams….all of them are changing their industries.

And yet…..

When I ask them to reflect on deeper questions.

Their first answer is never the real one.

Never.

It takes pushing. Following the thread they tried to drop and then asking the question they didn’t expect.

THAT’S when the thing that actually matters comes out.

You cannot do that to yourself.

We are all too close to our own material to know what’s actually remarkable about it.

And then Bria proved my theory.

She’s one of my “board of director” corporate friends -we podcast voice notes to each other most mornings because she’s West Coast and I’m in Lisbon, eight hours ahead.

Our WhatsApp friendship has absolutely no limits and I’m always in awe how close I feel to her even though we have never met IRL and only audio chat.

We go from the state of AI to “why is my 5yo still crapping his pants” to “oh you TOO are on the verge of a nervous breakdown every other day?!”

She’s an AI-savvy VP who had done Ruben’s full process.

The 100 questions.
The Cowork setup.
The folders organized just right.
All of it.

“I did all this work… and then I had it try to run something for me and I’m not gonna lie — it wasn’t that great. It sounded like AI.”

Then she opened My StoryPro.

“I just typed the story and it was like 80-85% there. I could take it and tweak it. Whereas the Claude one completely missed the mark — and that was after me building so much into it.”

That’s what happens when something pushes you before it writes for you.

Unknowingly, the majority of us are handing our ChatGPT and Claude a polished version of ourselves and it’s not because we’re being strategic or guarded.

It’s because these tools aren’t built to push back.

And yes…you could program Claude to ask follow-up questions, but follow-up questions aren’t the same as knowing which answer was still surface.

These tools are not designed to follow the threads you tried to drop.

But My StoryPro is. ​
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This Friday Vee and I are working with Joana – a real founder, fresh out of corporate, building her marketing consultancy from scratch.
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For those following along each week… Joana is also known as my  HACKER MOM friend from the International Women’s Day story

(I told you I will NEVER stop telling people I have hackathon mom friends . What a time to be alive.)
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​We’re going to show you the difference between what happens when you build content in the tools you’re already using versus what happens when something pushes you first.
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And then you’ll watch that conversation turn into finished content that does not sound like it went through any AI… even though it did.​
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Not because we captured her voice in a text file.
Because we got her to say something true first.
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If you’re curious about My StoryPro but not sure why it would be different than what you’re already using — this is the hour to find out.

Save your free spot → Friday, May 8 · 12 PM ET · 60 min · Free

Go read Ruben’s piece.
Seriously — it’s one of the best things I’ve read on AI and voice this year and I have done his process as well.

But then come Friday and let us show you the other half of this equation.

XO
Patrice

P.S. — One of our members Richelle, an 8-figure exited founder starting from scratch on another business, put it like this: “I put something into ChatGPT and it gave me a generic answer. Then I decided to go deeper with Pocket Patrice. It was absolutely mind-blowing and gave me a completely different perspective.” She didn’t need AI to sound like her. She needed it to push her past the version of herself she’d been repeating on autopilot. That’s what Friday is for.
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P.P.S In other awesome AI news…. The whole reason I pivoted my business is because of one woman, Gemma. …and her Free AI summit is kicking off in a few weeks. It’s free with early bird pricing for lifetime recordings still stupid low. But it goes up soon! So grab your ticket now.